I'm a PPC enthusiast and a search engine expert, who loves good design and witty writing.

I am currently working on writing a complete guide to take you from zero to hero in the PPC world.

I am a proud dad since 2016, spending as much time as possible with my son, Raimar. We like to play with toy trains (a LOT), jumping on the bed, sing, build stuff, especially with Lego (Duplo), play with water, play in the sand, and to read together. Oh, did I already mention that we like to play with toy trains?

I am a huge Star Wars fan, devouring anything Star Wars related. I even like the prequels and the new movies, but don't tell anybody! I am especially fond of the Clone Wars and the Old Republic era. Every year I have to play through the PC game "Knights of the Old Republic" and, if I have enough time, also the sequel "Knights of the Old Republic II: the Sith Lords".

Once I aspired becoming a rockstar, playing electric guitar in a rock band. But then life happened, and now I only get to play occasionally at home, for myself and my son. I would love to find the time to pick up the guitar and start playing with my old band again, even if just for fun.

I am also an animal lover. We have a 9 year old Westie (West Highland White Terrier) named Cara, who likes to sleep, dig and bark at night.

I love off roading, by car or motorcycle, through the beautiful nature of Romania's forests and mountains. Unfortunately, my schedule doesn't allow me to do this very often anymore.


Online Marketing Expert

2014 - 2019

LimeSoda Interactive Marketing GmbH

When I started at LimeSoda, I was the only one responsible for the whole online marketing segment. This was a big challenge for me as I had to learn a lot in a very short time, to be able to fulfil my duties at the required quality level. It was the best working experience anyone could ask for.

My duties included, but were not limited to:
  • customer management
  • Potential-Analysis
  • Implementing Google Tag Manager as a company-wide standard
  • Creation and management of Google Shopping accounts and campaigns
  • Creation and management of Google Ads accounts and campaigns (search & display)
  • Creation and management of Google My Business locations

  • Google Ads market research
  • Keyword Research
  • Testing new Google services
  • SEO - Search Engine Optimization - Analysis and Audit
  • Competitor analysis
  • Target audience analysis
  • Internal & external workshops and trainings

Online Marketing Expert

2013 - 2014


When I started working at ITNT, I had almost no experience whatsoever with Google Ads, Analytics and other Google services. Fortunately, I had the opportunity to work on really big accounts right from the beginning, having almost unlimited budgets and a lot of freedom to experiment. This allowed me to grow very quickly and discover my passion for PPC and search marketing.

My duties included, but were not limited to:
  • Google Ads account management
  • Creation and management of Google Ads campaigns (search & display)
  • Google Ads market research
  • Keyword Research
  • Internal workshops & trainings

Founder and Event Manager

2006 - 2010

The Little Giant S.R.L.

After finishing high school, my best friend and I sat down for coffee one morning and we asked ourselves: what are we good at and how can we make a living from our knowledge and experience?
So we came up with the idea of founding a company for event management. Starting with small corporate events, we eventually specialised in big public events, introducing the concept of traditional Christmas markets to Sibiu. The Sibiu Christmas market is now the main winter event in Sibiu and it also gained international recognition, being ranked one of the most beautiful Christmas markets in Europe.

My duties included, but were not limited to:
  • Business Management
  • Accounting
  • IT
  • Sales
  • Graphic design
  • Planning

  • Logistics
  • Marketing
  • Resource Management
  • Soundengineering
  • GPS Navigation for Enduro races
  • Timekeeping at Enduro races



    • German100%
    • Romanian100%
    • English90%


    • Microsoft Outlook80%
    • Microsoft Word80%
    • Microsoft Excel60%
    • Microsoft Powerpoint60%
    • Adobe Illustrator80%
    • Adobe Photoshop60%
    • Adobe Premier60%
    • Apple Pages80%
    • Apple Numbers60%
    • Apple Keynote60%

Technical Skills

  • Organising, setup & processing of handheld GARMIN GPS units for off-road races
  • Setup of PA systems for concerts
  • Musical Skills

  • Guitar
  • Bass guitar
  • Drums
  • Recording


    Bachelor für Wirtschaftswissenschaft

    Rumänisch-Deutsche Universität Sibiu


    Wirtschaftslehre, Management, Buchhaltung


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