SEARCH MARKETING

The term „search marketing“ is used as an umbrella term to cover both organic (SEO) and paid search (SEM). Let’s have a short look at what they are and how you can use them to your advantage.

SEO - Search Engine Optimization

All search engines have what we call "organic" or "natural" listings called search results, where web pages and other content, such as images, videos and other useful information are shown and ranked based on a multitude of so-called ranking factors. The goal of search engines relying on these ranking factors is to show users the most relevant results for their search term. These listings appear without anyone paying for them to appear.

So, what can SEO do for you? Basically, it takes care that your site pops up in the search results when people search for something related to your site or topic.

SEM - Search Engine Marketing

This is the paid advertising option from search engines, which allows you to reach potential customers, who are actively searching for or are interested in your products and services. These listings can also be referred to as PPC or CPC listings, which just describes the way these listings are paid for: Pay-Per-Click or Cost-Per-Click.

SEM has one big advantage: everything happens in real time, so you can almost instantly see the results of your efforts and make adjustments. The downside is that it can get rather expensive, if not managed properly.

FUN FACT: Not too long ago, this was called SEA – Search Engine Advertising, so if you come across this term, you’ll know what it means.

It is highly recommended to use both strategies in your online marketing mix.

Even though SEO takes quite a long time to optimise properly and to begin seeing results, it is a long-term marketing investment, which, of done right, will secure high-value traffic to your site without the need for constant payment.

On the other hand, SEM will almost instantly get you high volumes of traffic, but the conversion rates are much lower than SEO traffic, and you have to pay for every click, which can become rather expensive if not done right.

WHAT WE CAN DO FOR YOU

GOOGLE ADS SETUP

We will create a new Google Ads account, if needed, or we can use the one you’ve been using already. Setting up an Ads account includes creating campaigns, ad groups, doing keyword research, creating ads and ad extensions.

GOOGLE ADS ANALYSIS

We will analyse your current account for some key factors, relevant to account health and account success. We will also recommend a future course of action.

GOOGLE DISPLAY ADS

We will create and set up your display campaigns so your ads will appear as often as possible on Google partner websites. Apart from text ads, we can also design and create banner ads for your display campaigns.

GOOGLE SHOPPING

We will set up your Google Merchant Center account, guide your through the process of generating a shopping feed, and set up your Google Shopping campaign.

GOOGLE REMARKETING

We will define a list of user audiences, create remarketing campaigns (search, display & shopping) and make you’re your ads reach the right people.

GOOGLE ANALYTICS SETUP

Every website should be running some kind of analytics service, so you know what people are doing on your website. We will take care of setting up Google Analytics for you, so you can optimize your site based on real data.

GOOGLE ANALYTICS REPORTING

Even though a lot of websites have some analytics service installed on their site, a lot of website owners never even use the data available, because it’s too complicated. We can deliver a beautiful monthly report, which anyone can understand, so that you can start using your website data and optimise it accordingly.

GOOGLE TAG MANAGER SETUP

One tag to rule them all! Once installed, there is no need to change the code on your website again, if you want to add new tracking features. We will take care that everything is set up properly and works as intended.

SEO ANALYSIS & AUDIT

Different websites and clients have different needs, so we decided to split this into ANALYSIS, which is the condensed version, containing the most important factors, and AUDIT, which is the grown-up all-in version, including analysis of 100+ ranking factors.

GOOGLE DATA STUDIO REPORTING

All our reporting is done in Google Data Studio, enabling us to create beautiful, interactive reports for all Google Services. If needed, we can also include almost any third-party service like Social Media and other services, so you can have one report including all your services.

LET US CALL YOU BACK

We know that time is valuable, so why waste time typing a message, when we can simply call you back and have a nice chat about how we can help you?

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